Elegant Peak's Small Business Website and Digital Marketing Plans and Pricing

Our digital marketing plans are designed for small businesses looking to grow their online presence within an affordable price range and with the help of a free starter website.

All of our online marketing plans include the following:

  • A FREE Starter Website or SEO improvements to your existing website (see details here)
  • Focus team lead by a creative strategist
  • A strategic map created for your business
  • Use of the best industry tools and software
  • Quality Assurance on every deliverable

RISE

( STARTER )

$350

PER / MONTH
plus $200 setup fee

Photography shoot

We will capture photos of your business and team, or perform photo editing of photos supplied by you if not within a 20-mile radius from our offices in Front Royal, VA. A $50 credit will be applied if you supply your own professional photos. A photo shoot includes up to 30 minutes of on-location photography, with up to 1 hour for editing.

  • Photos will be made available either through cloud storage, or your website’s backend.
  • If the client is not within driving distance, the client has the option to still utilize our editing service by sending raw photos to us.
  • Non-utilization of this service does not result in a discount or credit for other services.
Strategic Map Plan

We begin each new package with a strategic plan, which serves as a guide for the entire campaign. This plan is designed to be a living document that is revisited on a regular basis as your business grows and the digital marketing landscape changes. You will receive a paper or digital copy of this plan, based on your preference.

      Strategy Document:

  • Review basic business stats & goals
  • Target demographic overview
  • Web revision suggestions
  • SEO Goals and Keywords
  • Social Media Recipe
  • Content Piece calendar

      Meeting:

  • Onboarding facilitator lead
  • Social Media or Content representative support
  • Brief introduction to a developer (if applicable)
Free Starter Website* ( Re-design)

Custom website design and development – Our designers will turn your vision into a beautiful, search engine optimized, conversion based website. With a round of revision for content and design, you’ll be able to watch the progress and offer feedback to ensure the end product matches your expectations. Then we will launch your website on our premier hosting platform, taking it live with a foundation of content (specifics to be decided at the initial strategy meeting) crafted by our creative team.

      Pages Included:

  • Home Page: with up to 4 sliding pictures, social links, and custom call to action content
  • About/Services Page: with your compelling professional story and pictures
  • Contact Page: Tailored to your personality to capture attention
  • Each additional webpage above the 3 pages above will cost an additional $100.

      Features:

  • Mobile Friendly / Responsive Design
  • Secure, Encrypted Website (https)
  • Google Analytics and Google Search Console Setup
  • Social Media Integration and Links (Facebook, LinkedIn, Twitter, Google+, Pinterest)

Your website will be fully secured using HTTPS encryption, and configured for e-mail integration, custom email notifications, promotional pop-up features, link building structures, and built with quality photos. We will also optimize your site’s speed and load time for various devices and browsers.

      Limitations: Finalized content is required before prcoeeding to build the website. The client must complete the Website Questionarre in its entirety before website building can commence.

      Delivery Timeline: Once project is approved in writing and the website questionarre has been completed, work will commence on the website and will be completed within 30-45 days of approval.

*with 6 month starter plan

SEO Audit + Scale Kits

The purpose of your SEO campaign is to increase the total visibility of your brand online to prospective clients or customers. Specific goals are subject to your Strategic Plan.

  • On-Site SEO: An On-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of site structure, content and user experience, and up to 30 minutes of implementation of the needs either discovered during the WARS analysis or issues previously outlined in your Strategic Plan or Marketing Consultation.
  • Off-site SEO: An Off-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of traffic sources, links, total visibility of your website and various other digital properties, and the sources of your and your competitors’ domain authority and traffic. Additionally, it includes up to 30 minutes of implementation of the needs either discovered during the WARS analysis or strategies previously outlined in your Strategic Plan or Marketing Consultation, including but not limited to link building and distribution of content.
Content Marketing

Content Marketing Pieces include any combination of Internal (on-site) Blog Posts, External (off-site) Blog Posts, On-Site Static Content, and General Off-site Content. We will produce 1 Content Marketing Piece per month. The particular type of Content Marketing Pieces will be determined by the Strategic Plan and may be overridden at the discretion of the analyst performing the SEO WARS, or by a mutual decision with the client in a Marketing Consultation. Each Content Marketing Piece will be between 300 and 600 words, depending on the goal of the piece.

  • Internal Blog Posts: These Content Marketing Pieces will be posted on your blog and be comprised of topics approved in the strategic plan, on a case-by-case basis as requested by the client, or under advisement from the analyst performing your SEO WARS.
  • External Blog Posts: These Content Marketing Pieces will be posted on other websites for the purpose of link building, and/or awareness. Pieces written for this purpose are determined by the strategy for OffSite SEO WARS. Approval of content is dependent on the nature of the post and where it is placed.
  • On-Site Static Content: These Content Marketing Pieces will be applied to building out static pages of your website. Its purpose shall be determined by either the Strategic Plan, OnSite SEO WARS, or Marketing Consultation with the client.
  • General Off-Site Content: These Content Marketing Pieces cover up to 600 words of unique descriptions for directories or any other purpose that enhances your visibility and reputation as it appears on any other property than your website. The specifics will be determined by the OffSite SEO Wars, the Strategic Plan, Marketing Consultation or by request from other departments within Elegant Peak.
Social Media Management

Weekly Facebook posting (2 to 3 posts per week), boosted and optimized to reach your audience. You will receive monthly check-ins with our social media specialist to discuss ideas, campaigns, specialized posts, and any questions. We will produce and distribute regular posts by:

  • Monthly scheduling of posts to be distributed to Facebook, Twitter, Google+ and/or Linkedin (if selected).
Posting

Facebook, LinkedIn, Google+ or other platform posting, three times per week. Includes Memes, Videos, Testimonials, Promotions, etc. We assist with the content creation / selection and create a monthly editorial calendar for each month, to be reviewed and approved by the client before any posts are scheduled to be released.

Free Hosting + Tech Support

We offer free entry level hosting to our active clients, as well as tech support for any client hosted on our servers to ensure the perpetual proper functionality of their site. Proper functionality will be defined as:

  • Functioning within the parameters of the website when it was launched and/or when Elegant Peak took over the account, OR
  • Functioning according to the most recent requested update or change.

      Registration and DNS management: We can register domains on your behalf. Client domains registered to our Registrar accounts are not owned by us, and domain registration renewals will be added to your monthly bill as they become due each year. In the event that you discontinue services with us in total, the domain will be transferred to a registrar selected by the client and DNS will be pointed to a new location, if required.

      Hosting Standard Security Protocol: Our security standards shall be fluid and dynamic based on the demands of our clients and the industry. Malware removal is provided to client sites, and in the event a site is compromised, we will provide immediate attention to the site’s health, as soon as the compromise is brought to our attention – whether via our monitoring systems, or contact from the client, whichever comes first. Security breaches include and are not limited to: SQL, file injection, corrupted files and data breach.

      Additional Security: SSL certificates are required for all e-commerce sites and are available to our clients at no additional cost. Additional security for SSL includes, but is not limited to:

  • Site Firewall
  • Server Firewall
  • Server Monitoring
Design + Development Hourly Retainer

You will have access to our digital design services for the purpose of website updates or the design of fliers, advertisements, social media ads, and other materials for printing. This package includes 30 minutes of design work per month. Design work beyond your included monthly retainer hours is billed at an hourly rate.

      Use: The printing and distribution of the digital design pieces is up to your discretion, unless it is for use on social media or your website (distributed upon client request). We retain the right to apply these retainer hours on a discretionary basis to accomplish miscellaneous campaigns as needed to support the overall marketing strategy.

      Graphic Design: The client may request any product that can be designed in Adobe Photoshop, InDesign, or Illustrator, if providing clear creative direction.

      Basic Website Updates: Includes WordPress edits, or work in html or CSS.

      Research and Development: Should you request a project that our developers are unable to accomplish under their current skill or knowledge, you may dedicate your monthly Design and Development hours for researching the solution or ways to develop your desired functionality.

      Advanced Updates: For any new plugin or additional functionality you request to add to your site, Development will utilize your Design and Development allotment of hours in order to build a custom quote as an add-on.

      Product/Reporting:

  • Graphic Design requests will be considered complete when delivered to you via email, Dropbox, Google Drive or any other means of digital transmission.
  • All requests will be logged in our Project Management system.

      Limitations:

  • We provide digital proofs of your design requests.
  • Actual print production of design(s) is billed directly to the client via the third party printer.
  • Design and Development does not include creative direction outside of the allotment of Marketing Consultation time.
Accrual of new photo + video shoots per year

Each year, your business earns a credit for an additional photo shoot / videography shoot, redeemable within that year.

Consultation Hours per Month

We offer a budget of consulting hours in each package to discuss (in person or over the phone) strategy, ideas, new technologies, and possibilities for further growing your visibility using your existing services, or by taking advantage of add-on or third party services.

      Special Reporting: Requests for special reporting outside of verbal explanations of the real-time reporting systems will count against your monthly Marketing Consultation allotment.

      Limitations:

  • Consultation hours included in your selected package do not roll over each month.
  • Parties available for consultation include the team members assigned to your account, and their direct supervisors.
Email Marketing

We can draft optional emails each month (1 blast per month for Rise plan) in your Mailchimp account. Only after client approval will the campaign be sent. All drafted emails count against the amount included in the client’s package, whether or not they are sent.

      Product/Reporting:

  • On request, we will supply a report on the open rate, click throughs, unsubscribes and other data of the emails sent.

      Limitations:

  • Client must request each email’s creation, and must supply topics/information to be included for each campaign.
  • Client approval is required before any email is sent.
  • Special request is necessary for third party or other email marketing providers (not Mailchimp), and the client is responsible for all associated fees.
  • We are not required to build lists of any particular size on behalf of the client. Mailchimp fees apply to client lists over 2,000 contacts, and are the client’s responsibility.
  • Additional email campaigns (beyond your package limit) are billed at add-on rates.
Digital Ad Management

We will coordinate and optimize all paid promotions for your Facebook and other social media ads at no additional charge. Does not include the cost of boosting posts (paid by client directly to Facebook).

VISTA

( STANDARD )

$650

PER / MONTH
plus $350 setup fee

Photography shoot

We will capture photos of your business and team, or perform photo editing of photos supplied by you if not within a 20-mile radius from our offices in Front Royal, VA. A $50 credit will be applied if you supply your own professional photos. A photo shoot includes up to 1 hour of on-location photography, with up to 1 and a half hours for editing.

  • Photos will be made available either through cloud storage, or your website’s backend.
  • If the client is not within driving distance, the client has the option to still utilize our editing service by sending raw photos to us.
  • Non-utilization of this service does not result in a discount or credit for other services.
Strategic Map Plan

We begin each new package with a strategic plan, which serves as a guide for the entire campaign. This plan is designed to be a living document that is revisited on a regular basis as your business grows and the digital marketing landscape changes. You will receive a paper or digital copy of this plan, based on your preference.

      Strategy Document:

  • Review basic business stats & goals
  • Target demographic overview
  • Web revision suggestions
  • SEO Goals
  • Social Media recipe
  • Content Piece calendar

      Meeting:

  • Onboarding facilitator lead
  • Social Media or Content representative support
  • Brief introduction to a developer (if applicable)
Free Starter Website* ( Re-design)

Custom website design and development – Our designers will turn your vision into a beautiful, search engine optimized, conversion based website. With a round of revision for content and design, you’ll be able to watch the progress and offer feedback to ensure the end product matches your expectations. Then we will launch your website on our premier hosting platform, taking it live with a foundation of content (specifics to be decided at the initial strategy meeting) crafted by our creative team.

      Pages Included:

  • Home Page: with up to 4 sliding pictures, social links, and custom call to action content
  • About/Services Page: with your compelling professional story and pictures
  • Contact Page: Tailored to your personality to capture attention
  • 2 pages of your choice.
  • $100 for each additional page after the 5 listed above.

      Features:

  • Mobile Friendly / Responsive Design
  • Secure, Encrypted Website (https)
  • Google Analytics and Google Search Console Setup
  • Social Media Integration and Links (Facebook, LinkedIn, Twitter, Google+, Pinterest)

Your website will be fully secured using HTTPS encryption, and configured for e-mail integration, custom email notifications, promotional pop-up features, link building structures, and built with quality photos. We will also optimize your site’s speed and load time for various devices and browsers.

      Limitations: Finalized content is required before prcoeeding to build the website. The client must complete the Website Questionarre in its entirety before website building can commence.

      Delivery Timeline: Once project is approved in writing and the website questionarre has been completed, work will commence on the website and will be completed within 30-45 days of approval.

*with 6 month starter plan

SEO Audit + Scale Kits

The purpose of your SEO campaign is to increase the total visibility of your brand online to prospective clients or customers. Specific goals are subject to your Strategic Plan.

  • On-Site SEO: An On-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of site structure, content and user experience, and up to 1 hour of implementation of the needs either discovered during the WARS analysis or issues previously outlined in your Strategic Plan or Marketing Consultation.
  • Off-site SEO: An Off-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of traffic sources, links, total visibility of your website and various other digital properties, and the sources of your and your competitors’ domain authority and traffic. Additionally, it includes up to 1 hour of implementation of the needs either discovered during the WARS analysis or strategies previously outlined in your Strategic Plan or Marketing Consultation, including but not limited to link building and distribution of content.
Content Marketing

Content Marketing Pieces include any combination of Internal (on-site) Blog Posts, External (off-site) Blog Posts, On-Site Static Content, and General Off-site Content. We will produce 3 Content Marketing Pieces per month. The particular type of Content Marketing Pieces will be determined by the Strategic Plan and may be overridden at the discretion of the analyst performing the SEO WARS, or by a mutual decision with the client in a Marketing Consultation. Each Content Marketing Piece will be between 300 and 600 words, depending on the goal of the piece.

  • Internal Blog Posts: These Content Marketing Pieces will be posted on your blog and be comprised of topics approved in the strategic plan, on a case-by-case basis as requested by the client, or under advisement from the analyst performing your SEO WARS.
  • External Blog Posts: These Content Marketing Pieces will be posted on other websites for the purpose of link building, and/or awareness. Pieces written for this purpose are determined by the strategy for OffSite SEO WARS. Approval of content is dependent on the nature of the post and where it is placed.
  • On-Site Static Content: These Content Marketing Pieces will be applied to building out static pages of your website. Its purpose shall be determined by either the Strategic Plan, OnSite SEO WARS, or Marketing Consultation with the client.
  • General Off-Site Content: These Content Marketing Pieces cover up to 600 words of unique descriptions for directories or any other purpose that enhances your visibility and reputation as it appears on any other property than your website. The specifics will be determined by the OffSite SEO Wars, the Strategic Plan, Marketing Consultation or by request from other departments within Elegant Peak.
Social Media Management

Weekly Facebook posting (3 to 5 posts per week), boosted and optimized to reach your audience. You will receive monthly check-ins with our social media specialist to discuss ideas, campaigns, specialized posts, and any questions. We will produce and distribute regular posts by:

  • Monthly scheduling of posts to be distributed to Facebook, Twitter, Google+ and/or Linkedin (if selected).
Posting

Facebook, LinkedIn, Google+ or other platform posting, five times per week. Includes Memes, Videos, Testimonials, Promotions, etc. We assist with the content creation / selection and create a monthly editorial calendar for each month, to be reviewed and approved by the client before any posts are scheduled to be released.

Free Hosting + Tech Support

We offer free entry level hosting to our active clients, as well as tech support for any client hosted on our servers to ensure the perpetual proper functionality of their site. Proper functionality will be defined as:

  • Functioning within the parameters of the website when it was launched and/or when Elegant Peak took over the account, OR
  • Functioning according to the most recent requested update or change.

      Registration and DNS management: We can register domains on your behalf. Client domains registered to our Registrar accounts are not owned by us, and domain registration renewals will be added to your monthly bill as they become due each year. In the event that you discontinue services with us in total, the domain will be transferred to a registrar selected by the client and DNS will be pointed to a new location, if required.

      Hosting Standard Security Protocol: Our security standards shall be fluid and dynamic based on the demands of our clients and the industry. Malware removal is provided to client sites, and in the event a site is compromised, we will provide immediate attention to the site’s health, as soon as the compromise is brought to our attention – whether via our monitoring systems, or contact from the client, whichever comes first. Security breaches include and are not limited to: SQL, file injection, corrupted files and data breach.

      Additional Security: SSL certificates are required for all e-commerce sites and are available to our clients at no additional cost. Additional security for SSL includes, but is not limited to:

  • Site Firewall
  • Server Firewall
  • Server Monitoring
Design + Development Hourly Retainer

You will have access to our digital design services for the purpose of website updates or the design of fliers, advertisements, social media ads, and other materials for printing. This package includes 1 hour of design work per month. Design work beyond your included monthly retainer hours is billed at an hourly rate.

      Use: The printing and distribution of the digital design pieces is up to your discretion, unless it is for use on social media or your website (distributed upon client request). We retain the right to apply these retainer hours on a discretionary basis to accomplish miscellaneous campaigns as needed to support the overall marketing strategy.

      Graphic Design: The client may request any product that can be designed in Adobe Photoshop, InDesign, or Illustrator, if providing clear creative direction.

      Basic Website Updates: Includes WordPress edits, or work in html or CSS.

      Research and Development: Should you request a project that our developers are unable to accomplish under their current skill or knowledge, you may dedicate your monthly Design and Development hours for researching the solution or ways to develop your desired functionality.

      Advanced Updates: For any new plugin or additional functionality you request to add to your site, Development will utilize your Design and Development allotment of hours in order to build a custom quote as an add-on.

      Product/Reporting:

  • Graphic Design requests will be considered complete when delivered to you via email, Dropbox, Google Drive or any other means of digital transmission.
  • All requests will be logged in our Project Management system.

      Limitations:

  • We provide digital proofs of your design requests.
  • Actual print production of design(s) is billed directly to the client via the third party printer.
  • Design and Development does not include creative direction outside of the allotment of Marketing Consultation time.
Accrual of new photo + video shoots per year

Each year, your business earns a credit for an additional photo shoot / videography shoot, redeemable within that year.

Consultation Hours per Month

We offer a budget of consulting hours in each package to discuss (in person or over the phone) strategy, ideas, new technologies, and possibilities for further growing your visibility using your existing services, or by taking advantage of add-on or third party services.

      Special Reporting: Requests for special reporting outside of verbal explanations of the real-time reporting systems will count against your monthly Marketing Consultation allotment.

      Limitations:

  • Consultation hours included in your selected package do not roll over each month.
  • Parties available for consultation include the team members assigned to your account, and their direct supervisors.
Email Marketing

We can draft optional emails each month (2 blasts per month for Vista plan) in your Mailchimp account. Only after client approval will the campaign be sent. All drafted emails count against the amount included in the client’s package, whether or not they are sent.

      Product/Reporting:

  • On request, we will supply a report on the open rate, click throughs, unsubscribes and other data of the emails sent.

      Limitations:

  • Client must request each email’s creation, and must supply topics/information to be included for each campaign.
  • Client approval is required before any email is sent.
  • Special request is necessary for third party or other email marketing providers (not Mailchimp), and the client is responsible for all associated fees.
  • We are not required to build lists of any particular size on behalf of the client. Mailchimp fees apply to client lists over 2,000 contacts, and are the client’s responsibility.
  • Additional email campaigns (beyond your package limit) are billed at add-on rates.
Digital Ad Management

We will coordinate and optimize all paid promotions for your Facebook and other social media ads at no additional charge. Does not include the cost of boosting posts (paid by client directly to Facebook).

Videography Shoot

We will provide a 1 hour video shoot, with editing, to be used on your website or in your marketing posts.

Conversion

We will work with the number one SEO specialist in Virginia to guarantee clicks to your website. Pricing varies depending on specific SEO keywords and related ranking expenses and competition in your area.

Outreach

We will work with you to identify industry affiliates and partners to help build links to your website. Includes 1 outreach per month for the Vista package.

PEAK

( ADVANCED )

$950

PER / MONTH
plus $650 setup fee

Photography shoot

We will capture photos of your business and team, or perform photo editing of photos supplied by you if not within a 20-mile radius from our offices in Front Royal, VA. A $50 credit will be applied if you supply your own professional photos. A photo shoot includes up to 1 and a half hours of on-location photography, with up to 2 hours for editing.

  • Photos will be made available either through cloud storage, or your website’s backend.
  • If the client is not within driving distance, the client has the option to still utilize our editing service by sending raw photos to us.
  • Non-utilization of this service does not result in a discount or credit for other services.
Strategic Map Plan

We begin each new package with a strategic plan, which serves as a guide for the entire campaign. This plan is designed to be a living document that is revisited on a regular basis as your business grows and the digital marketing landscape changes. You will receive a paper or digital copy of this plan, based on your preference.

      Strategy Document:

  • Review basic business stats & goals
  • Target demographic overview
  • Web revision suggestions
  • SEO Goals
  • Social Media recipe
  • Content Piece calendar

      Meeting:

  • Onboarding facilitator lead
  • Social Media or Content representative support
  • Brief introduction to a developer (if applicable)
Free Starter Website* ( Re-design)

Custom website design and development – Our designers will turn your vision into a beautiful, search engine optimized, conversion based website. With a round of revision for content and design, you’ll be able to watch the progress and offer feedback to ensure the end product matches your expectations. Then we will launch your website on our premier hosting platform, taking it live with a foundation of content (specifics to be decided at the initial strategy meeting) crafted by our creative team.

      Pages Included:

  • Home Page: with up to 4 sliding pictures, social links, and custom call to action content
  • About/Services Page: with your compelling professional story and pictures
  • Contact Page: Tailored to your personality to capture attention
  • 7 pages of your choice.
  • $100 for each additional page after the 10 listed above.

      Features:

  • Mobile Friendly / Responsive Design
  • Secure, Encrypted Website (https)
  • Google Analytics and Google Search Console Setup
  • Social Media Integration and Links (Facebook, LinkedIn, Twitter, Google+, Pinterest)

Your website will be fully secured using HTTPS encryption, and configured for e-mail integration, custom email notifications, promotional pop-up features, link building structures, and built with quality photos. We will also optimize your site’s speed and load time for various devices and browsers.

      Limitations: Finalized content is required before prcoeeding to build the website. The client must complete the Website Questionarre in its entirety before website building can commence.

      Delivery Timeline: Once project is approved in writing and the website questionarre has been completed, work will commence on the website and will be completed within 30-45 days of approval.

*with 6 month starter plan

SEO Audit + Scale Kits

The purpose of your SEO campaign is to increase the total visibility of your brand online to prospective clients or customers. Specific goals are subject to your Strategic Plan.

  • On-Site SEO: An On-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of site structure, content and user experience, and up to 1 and a half hours of implementation of the needs either discovered during the WARS analysis or issues previously outlined in your Strategic Plan or Marketing Consultation.
  • Off-site SEO: An Off-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consists of up to 15 minutes of analysis of traffic sources, links, total visibility of your website and various other digital properties, and the sources of your and your competitors’ domain authority and traffic. Additionally, it includes up to 1 and a half hours of implementation of the needs either discovered during the WARS analysis or strategies previously outlined in your Strategic Plan or Marketing Consultation, including but not limited to link building and distribution of content.
Content Marketing

Content Marketing Pieces include any combination of Internal (on-site) Blog Posts, External (off-site) Blog Posts, On-Site Static Content, and General Off-site Content. We will produce 5 Content Marketing Pieces (the frequency allotted in your selected package) per month. The particular type of Content Marketing Pieces will be determined by the Strategic Plan and may be overridden at the discretion of the analyst performing the SEO WARS, or by a mutual decision with the client in a Marketing Consultation. Each Content Marketing Piece will be between 300 and 600 words, depending on the goal of the piece.

  • Internal Blog Posts: These Content Marketing Pieces will be posted on your blog and be comprised of topics approved in the strategic plan, on a case-by-case basis as requested by the client, or under advisement from the analyst performing your SEO WARS.
  • External Blog Posts: These Content Marketing Pieces will be posted on other websites for the purpose of link building, and/or awareness. Pieces written for this purpose are determined by the strategy for OffSite SEO WARS. Approval of content is dependent on the nature of the post and where it is placed.
  • On-Site Static Content: These Content Marketing Pieces will be applied to building out static pages of your website. Its purpose shall be determined by either the Strategic Plan, OnSite SEO WARS, or Marketing Consultation with the client.
  • General Off-Site Content: These Content Marketing Pieces cover up to 600 words of unique descriptions for directories or any other purpose that enhances your visibility and reputation as it appears on any other property than your website. The specifics will be determined by the OffSite SEO Wars, the Strategic Plan, Marketing Consultation or by request from other departments within Elegant Peak.
Social Media Management

Weekly Facebook posting (daily), boosted and optimized to reach your audience. You will receive monthly check-ins with our social media specialist to discuss ideas, campaigns, specialized posts, and any questions. We will produce and distribute regular posts by:

  • Monthly scheduling of posts to be distributed to Facebook, Twitter, Google+ and/or Linkedin (if selected).
Posting

Facebook, LinkedIn, Google+ or other platform posting, every day, up to two times per day. Includes Memes, Videos, Testimonials, Promotions, etc. We assist with the content creation / selection and create a monthly editorial calendar for each month, to be reviewed and approved by the client before any posts are scheduled to be released.

Free Hosting + Tech Support

We offer free entry level hosting to our active clients, as well as tech support for any client hosted on our servers to ensure the perpetual proper functionality of their site. Proper functionality will be defined as:

  • Functioning within the parameters of the website when it was launched and/or when Elegant Peak took over the account, OR
  • Functioning according to the most recent requested update or change.

      Registration and DNS management: We can register domains on your behalf. Client domains registered to our Registrar accounts are not owned by us, and domain registration renewals will be added to your monthly bill as they become due each year. In the event that you discontinue services with us in total, the domain will be transferred to a registrar selected by the client and DNS will be pointed to a new location, if required.

      Hosting Standard Security Protocol: Our security standards shall be fluid and dynamic based on the demands of our clients and the industry. Malware removal is provided to client sites, and in the event a site is compromised, we will provide immediate attention to the site’s health, as soon as the compromise is brought to our attention – whether via our monitoring systems, or contact from the client, whichever comes first. Security breaches include and are not limited to: SQL, file injection, corrupted files and data breach.

      Additional Security: SSL certificates are required for all e-commerce sites and are available to our clients at no additional cost. Additional security for SSL includes, but is not limited to:

  • Site Firewall
  • Server Firewall
  • Server Monitoring
Design + Development Hourly Retainer

You will have access to our digital design services for the purpose of website updates or the design of fliers, advertisements, social media ads, and other materials for printing. This package includes 1 and a half hours of design work per month. Design work beyond your included monthly retainer hours is billed at an hourly rate.

      Use: The printing and distribution of the digital design pieces is up to your discretion, unless it is for use on social media or your website (distributed upon client request). We retain the right to apply these retainer hours on a discretionary basis to accomplish miscellaneous campaigns as needed to support the overall marketing strategy.

      Graphic Design: The client may request any product that can be designed in Adobe Photoshop, InDesign, or Illustrator, if providing clear creative direction.

      Basic Website Updates: Includes WordPress edits, or work in html or CSS.

      Research and Development: Should you request a project that our developers are unable to accomplish under their current skill or knowledge, you may dedicate your monthly Design and Development hours for researching the solution or ways to develop your desired functionality.

      Advanced Updates: For any new plugin or additional functionality you request to add to your site, Development will utilize your Design and Development allotment of hours in order to build a custom quote as an add-on.

      Product/Reporting:

  • Graphic Design requests will be considered complete when delivered to you via email, Dropbox, Google Drive or any other means of digital transmission.
  • All requests will be logged in our Project Management system.

      Limitations:

  • We provide digital proofs of your design requests.
  • Actual print production of design(s) is billed directly to the client via the third party printer.
  • Design and Development does not include creative direction outside of the allotment of Marketing Consultation time.
Accrual of new photo + video shoots per year

Each year, your business earns a credit for an additional photo shoot / videography shoot, redeemable within that year.

Consultation Hours per Month

We offer a budget of consulting hours in each package to discuss (in person or over the phone) strategy, ideas, new technologies, and possibilities for further growing your visibility using your existing services, or by taking advantage of add-on or third party services.

      Special Reporting: Requests for special reporting outside of verbal explanations of the real-time reporting systems will count against your monthly Marketing Consultation allotment.

      Limitations:

  • Consultation hours included in your selected package do not roll over each month.
  • Parties available for consultation include the team members assigned to your account, and their direct supervisors.
Email Marketing

We can draft optional emails each month (3 blasts per month for Peak plan) in your Mailchimp account. Only after client approval will the campaign be sent. All drafted emails count against the amount included in the client’s package, whether or not they are sent.

      Product/Reporting:

  • On request, we will supply a report on the open rate, click throughs, unsubscribes and other data of the emails sent.

      Limitations:

  • Client must request each email’s creation, and must supply topics/information to be included for each campaign.
  • Client approval is required before any email is sent.
  • Special request is necessary for third party or other email marketing providers (not Mailchimp), and the client is responsible for all associated fees.
  • We are not required to build lists of any particular size on behalf of the client. Mailchimp fees apply to client lists over 2,000 contacts, and are the client’s responsibility.
  • Additional email campaigns (beyond your package limit) are billed at add-on rates.
Digital Ad Management

We will coordinate and optimize all paid promotions for your Facebook and other social media ads at no additional charge. Does not include the cost of boosting posts (paid by client directly to Facebook).

Videography Shoot

We will provide a 1 and a half hour video shoot, with editing, to be used on your website or in your marketing posts.

Conversion

We will work with the number one SEO specialist in Virginia to guarantee clicks to your website. Pricing varies depending on specific SEO keywords and related ranking expenses and competition in your area.

Outreach

We will work with you to identify industry affiliates and partners to help build links to your website. Includes 2 outreaches per month for the Peak package.

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.

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Hours of Operation: Monday - Friday, 9:00am to 5:00pm ET

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